What is Behavior Design?
Behavior Design is a new approach to understanding human behavior and how to design for behavior change. Based on the work of Dr. BJ Fogg, Behavior Design offers a comprehensive set of models and methods that work together to give you a systematic set of tools for thinking and designing.
The purpose of Behavior Design is to empower you to create solutions to help people with positive behavior change.
What we do
Ten years ago, our Stanford research team coined the phrase "Behavior Design" while creating the Behavior Wizard project and 15 guides about behavior change.
Today, after ten years of research and innovation, the Behavior Design Lab uses the models and methods of this systematic approach to conduct research, share insights, and create practical solutions to help people become happier and healthier.
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