Paper: The Behavior Chain for Online Participation

behavior chain for online participation modelHow Successful Web Services Structure Persuasion

Whether working as a social actor, a tool, or a medium, interactive technologies can change people’s attitudes and behaviors using influence strategies established by the social sciences. Persuasive technology is ubiquitous on the Web, and many Web services are successful in bringing about behavior change. This paper examines a pattern of behavior change found across many successful Web services.

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