Paper: Mass Interpersonal Persuasion

Abstract for Mass Interpersonal Persuasion paper

A new form of persuasion emerged in 2007: I call it “mass interpersonal persuasion” (MIP). This phenomenon brings together the power of interpersonal persuasion with the reach of mass media. I believe this new way to change attitudes and behavior is the most significant advance in persuasion since radio was invented in the 1890s.

Download the Mass Interpersonal Persuasion paper PDF.