People often wonder how they can learn more about captology and our work. The Persuasive Tech Lab has a variety of resources compiled here to help you get started.

  • Health Behavior Cards

    Health Behavior: Designing for Persuasive Behavior Change A Visual Toolkit for Navigating the 15 Types of Behavior The Health Behavior Cards outline in a clear, succint, visual way the 15 types of behavior in the Fogg Be...

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  • Resources: Healthy Habits Class Website & Projects

    Today the Persuasive Tech Lab works to create insight into how new tools — including mobile and social technologies — can help people form new habits in their lives. As part of this exploration, BJ Fogg taugh...

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  • Book: Mobile Persuasion

    20 Perspectives on the Future of Behavior Change The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet. This book presents 20 perspectives on ...

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  • Paper: Behavior Wizard

    A Method for Matching Target Behaviors with Solutions This paper presents a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies beha...

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  • Paper: Self-Disclosure via Mobile Messaging

    Influence Strategies and Social Responses to Communication Technologies This paper presents a study that examines SRCT in the context of ubiquitous computing. Social responses to communication technologies theory (SRCT) ...

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  • Paper: Motivating, Influencing, and Persuading Users

    This paper (part of “The human-computer interaction handbook: fundamentals, evolving technologies and emerging applications”) introduces the concept of captology – the study of computers as persuasive t...

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  • Paper: The Behavior Chain for Online Participation

    How Successful Web Services Structure Persuasion Whether working as a social actor, a tool, or a medium, interactive technologies can change people’s attitudes and behaviors using influence strategies established by th...

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  • Paper: Behavior Model for User Design

    This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM is useful in anal...

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  • Resources: Mobile Persuasion Conference 2007

    Over 260 people came to Stanford University for the first Mobile Persuasion conference in 2007. Hosted by Stanford’s Persuasive Technology Lab, this “sold out” event brought together innovators, designe...

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