People often wonder how they can learn more about captology and our work. The Persuasive Tech Lab has a variety of resources compiled here to help you get started.

  • Video: How can links in YouTube change behavior?

    See examples of how hot triggers in YouTube videos gave one YouTube star more control over what his users watched and helped a charity fundraise $10,000 in one day....

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  • Video: Why is Twitter Persuasive?

    How did Twitter ever become so popular? This video answers this through the lens of the Fogg Behavior Model used by the Persuasive Technology Lab at Stanford....

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  • Video: Purple Path

    This video introduces the new Purple Path Behavior Guide from the Persuasive Technology Lab at Stanford University, the first in the Behavior Wizard Guides series. Learn how to use persuasive techniques for behavior chan...

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  • Behavior Grid

    Not all behaviors are created alike. There are 15 distinct behavior types as outlined on the Behavior Grid. If you are a designer of health interventions, it’s important to know exactly what type of behavior you ar...

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  • Behavior Wizard

    Are you designing for behavior change? The Behavior Wizard can help you design for successful behavior change. The Behavior Wizard is a method for matching target behaviors with solutions for achieving those behaviors. L...

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  • Behavior Model

    What Causes Behavior Change? My Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those t...

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  • Resources: Texting4Health Conference

    A list of resources and projects was generated for the Texting 4 Health conference held at Stanford University and can be found on the Texting4Health website. View the website and list of resources....

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  • Slides: Mobile Health 2010 Conference

    Presenter Slides from Mobile Health 2010 These are presenter slides from the Mobile Health 2010 conference at Stanford. Co-hosted by the Persuasive Tech Lab, the CDC, and, the conference highlighted how today...

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  • Book: Texting 4 Health

    Text Messaging for Healthy Behavior Promotion This book shows how text messaging on mobile phones can promote health. The 15 chapters are easy to read, written by experts involved in “Texting 4 Health” at Sta...

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