Video: BJ Fogg discusses Simplicity

In this video BJ Fogg discusses the six resources in his model of simplicity. They include: time, money, physical effort, brain cycles, social deviance and non-routine. Simplicity is a function of the scarcest resource at that moment.

(we’re trying to get the embed code to work properly — for now, we’re linking out to Vimeo for you to see the video)