Behavior Model

Behavior Model

What Causes Behavior Change? My Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. Learn more at www.behaviormodel.org

Behavior Model Paper

This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM is useful in analysis and design of persuasive technologies.

Download the paper, A Behavior Model for Persuasive Design. (PDF)