Not all behaviors are created alike.
There are 15 distinct behavior types as outlined on the Behavior Grid.
If you are a designer of health interventions, it’s important to know exactly what type of behavior you are designing for. Techniques may differ depending on the type of behavior “flavor”. The slideshare below explains the various behavior types and examples for each.
Examples of each Behavior Type
A Guide to the Behavior Grid
We find that people sometimes need a little help navigating the grid at first. If you want help determining your target behavior type, use the Behavior Wizard to guide you through the process. In addition, the lab has produced Behavior Guides for each of the behavior types, accessible after completing the Behavior Wizard.