Article: New Rules of Persuasion

This article written for the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) summarizes how to design for persuasion using today’s tools.

The world of persuasion has changed rapidly over the past 10 years. If you haven’t noticed the shift, now is the time to recognize how technology opens doors across all sectors – to engage new customers, influence people’s attitudes, and, most interesting of all, change their behaviors.

Read the article here.