Mobile Health
The Persuasive Tech Lab looks at how mobile phones can be platforms for persuasion. In particular we are interested in how mobile devices can be used to improve the health of everyday people. We focus on what is really working to change people’s health behaviors, right now.
Since 2007 we have been bringing together academics, government agencies, mobile vendors, and other private sector health organizations at conferences and workshops to share insights, resources, and best practices.
Mobile Persuasion was the beginning
Early in 2007 our lab organized the first Mobile Persuasion conference. We sold out the event. We then put together a book entitled Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. This book has short, insightful chapters from over 20 authors.
Texting 4 Health came next
Extending our work on mobile persuasion, the lab also created and hosted an event with sponsorship from the Centers for Disease Control and Prevention, called “Texting 4 Health” in 2008. This was the first-ever conference about using SMS to promote health behavior. Again, we created an edited volume: Texting 4 Health: A Simple, Powerful Way to Change Lives. This book brings together the best ideas about texting and health in 15 easy-to-read chapters.
Mobile Health 2010 emphasized changing health behaviors
In 2010, we put on Mobile Health 2010: Using Mobile Technology to Change Health Behaviors with our co-hosts, Centers for Disease Control and AIDS.gov. Our intent was to feature the best insights into using mobile technology to improve health behavior. You can view presentations from the first day and the second day.
Mobile Health 2011 is about what really works
In 2011, the Persuasive Tech Lab and CDC will host Mobile Health 2011: What Really Works at Stanford University. With this event we continue to bring together those from grass roots and national health organizations, academics and mobile vendors for insights and sharing best practices.
Mobile Health Project Team
The following people have contributed their time and energy to this project.
- BJ Fogg
- Dave Miller
- Jordy Mont-Reynaud
- Tanna Drapkin
- Kendra Markle
- Dean Eckles
- Adam Tolnay

