Captology Notebook - Stanford University: Buy Blue

December 11, 2004

Buy Blue

In the credibility and disclosure department, here's a website that shows where corporate retailer's donations end up... so you, the consumer, can make purchasing decisions based upon political preference.

The site has an obvious bias, although it acknowledges that not all "blue" companies are paragons of virtue. It states as a long-term goal reduction of corporate contributions across the board.

The data comes from Open Secrets and the FEC.

Buy Blue

Our goal here is to provide you information on who gave what to what political party this last election cycle. There are many factors which will eventually pertain to the "Blue-approved" label, however with buying season upon us, we quickly wanted to give people SOMETHING to go off of. Political donations and their effects are but one of many factors we will look at when a company is taken into consideration. We understand that there are Blue-contributors which have less than savory business practices, and we will be focusing on "the big picture" in the coming weeks.

Sometimes there is just no choice as to who to can buy from and we wholeheartedly encourage buying from local and independent businesses wherever and whenever possible. The long term goal is to help reduce corporate money from politics; this is not a geographical boycott.

Posted by Eric Grant at December 11, 2004 02:30 PM | TrackBack

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