Lab member David Danielson recently wrote a chapter on web credibility for the Encyclopedia of HCI. I reviewed the article while he was writing it. He did an excellent job bringing together the research relating to online trust and credibility.
We can't share his article here, but David and I agreed that we can share his abstract and the sources he cited. This is the most comprehensive bibliography on web credibility ever compilled.
Chapter Title: Web Credibility
To be published in Encyclopedia of Human-Computer Interaction in 2005
Edited by Claude Ghaoui , Liverpool John Moores University, UK
For more info see
http://www.idea-group.com/encyclopedia/details.asp?ID=4467
Danielson's Abstract
Unique characteristics of the World Wide Web result in differences between the Web and traditional media with respect to (1) the evaluative processes users employ in making credibility assessments; (2) factors impacting the credibility of the Web as a medium; and (3) factors influencing credibility assessments of Web information sources. Web credibility research seeks to understand these underlying evaluative processes, assessments, and influences. This chapter provides an overview of Web credibility theory and research, covering (1) conceptualizations of credibility that have either been produced within the field or influential in Web credibility research; (2) unique features of the Web as a medium with respect to credibility; (3) evaluative processes underlying Web credibility assessments; (4) research on factors affecting user credibility assessments on the Web; and
(5) future trends in the field.
Danielson's list of sources
(please excuse that it's not formatted or linked right now)
Abdulla, R.A., Garrison, B., Salwen, M., Driscoll, P., & Casey, D. (2002). The credibility of newspapers, television news, and online news. Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Miami Beach, FL, August, 2002.
Andie, T. (1997). Why Web warriors might worry. Columbia Journalism Review, 36, 35-39.
Burbules, N.C. (2001). Paradoxes of the Web: The ethical dimensions of credibility. Library Trends, 49, 441-453.
Campbell, M.K., Bernhardt, J.M., Waldmiller, M., Jackson, B., Potenziani, D., Weathers, B., & Demissie, S. (1999). Varying the message source in computer-tailored nutrition education. Patient Education & Counseling, 36, 157-169.
Cho, C. (1999). How advertising works on the WWW: Modified elaboration likelihood model. Journal of Current Issues and Research in Advertising, 21, 34-50.
Choi, S.M. & Rifon, N.J. (2002). Antecedents and consequences of Web advertising credibility: A study of consumer response to banner ads. Journal of Interactive Advertising, 3(1).
Cialdini, R. (2001). Influence: Science and Practice. Boston: Allyn & Bacon.
Dutta-Bergman, M.J. (2004). The impact of completeness and Web use motivation on the credibility of e-health information. Journal of Communication, 54, 253-269.
Eastin, M.S. (2001). Credibility assessments of online health information: The effects of source expertise and knowledge of content. Journal of Computer-Mediated Communication, 6(4).
Eysenbach, G. & Köhler, C. (2002). How do consumers search for and appraise health information on the World Wide Web? Qualitative study using focus groups, usability tests, and in-depth interviews. BMJ, 324, 573-577.
Flanagin, A.J. & Metzger, M.J. (2000). Perceptions of Internet information credibility. Journalism and Mass Communication Quarterly, 77, 515-540.
Fogg, B.J. (2002). Prominence-interpretation theory: Explaining how people assess credibility. Research report from the Stanford Persuasive Technology Lab, Stanford University. Available at: http://credibility.stanford.edu/
Fogg, B.J. (2003a). Prominence-interpretation theory: Explaining how people assess credibility online. Proceedings of CHI’03, Extended Abstracts on Human Factors in Computing Systems, 722-723.
Fogg, B.J. (2003b). Persuasive Technology: Using Computers to Change What We Think and Do. San Francisco: Morgan Kaufmann.
Fogg, B.J., Marshall, J., Kameda, T., Solomon, J., Rangnekar, A., Boyd, J., & Brown, B. (2001). Web credibility research: A method for online experiments and early study results. Proceedings of CHI’01, Extended Abstracts on Human Factors in Computing Systems, 295-296.
Fogg, B.J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. (2001). What makes Web sites credible? A report on a large quantitative study. Proceedings of CHI’01, Human Factors in Computing Systems, 61-68.
Fogg, B.J., Soohoo, C., Danielson, D.R., Marable, L., Stanford, J., & Tauber, E.R. (2003). How do users evaluate the credibility of Web sites? A study with over 2,500 participants. Proceedings of DUX2003, Designing for User Experiences Conference. Expanded Consumer WebWatch report available at: http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_abstract.htm
Fogg, B.J. & Tseng, H. (1999). The elements of computer credibility. Proceedings of CHI’01, Human Factors in Computing Systems, 80-87.
Graefe, G. (2003). Incredible information on the Internet: Biased information provision and lack of credibility as a cause of insufficient information quality. Proceedings of the 8th International Conference on Information Quality, 133-146.
Greer, J.D. (2003). Evaluating the credibility of online information: A test of source and advertising influence. Mass Communication & Society, 6(1), 11-28.
Hovland, C.I., Jannis, I.L., & Kelley, H.H. (1953). Communication and persuasion. New Haven, CT: Yale University Press.
Hovland, C.I. & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15, 635-650.
Johnson, T.J & Kaye, B.K. (1998). Cruising is believing? Comparing Internet and traditional sources on media credibility measures. Journalism and Mass Communication Quarterly, 75, 325-340.
Kim, J. & Moon, J. (1998). Designing towards emotional usability in customer interfaces: Trustworthiness of cyber-banking system interfaces. Interacting with Computers, 10, 1-29.
Klein, K.B. (2001). User perceptions of data quality: Internet and traditional text sources. Journal of Information Systems, 41(4), 5-15.
Metzger, M.J., Flanagin, A.J., & Zwarun, L. (2003). College student Web use, perceptions of information credibility, and verification behavior. Computers & Education, 41, 271-290.
Newhagen, J. & Nass, C.I. (1989). Differential criteria for evaluating credibility of newspapers and TV news. Journalism Quarterly, 66, 277-284.
Nozato, Y. (2002). Credibility of online newspapers. Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Washington, DC, August, 2002.
Payne, G.A., Dozier, D.M., & Nomai, A.J. (2001). Newspapers and the Internet: A comparative assessment of news credibility. Paper presented at the Association for Education in Journalism and Mass Communication Annual Convention, Miami Beach, FL, August, 2001.
Petty, R.E. & Cacioppo, J.T. (1981). Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IL: W.C. Brown Co. Publishers.
Petty, R.E. & Cacioppo, J.T. (1986). Elaboration likelihood model. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology: Vol. 19, 123-205.
Riegelsberger, J., Sasse, M.A., & McCarthy, J.D. (2003). Shiny, happy people building trust? Photos on e-commerce Websites and consumer trust. Proceedings of CHI’03, Human Factors in Computing Systems, 121-128.
Rieh, S.Y. (2002). Judgment of information quality and cognitive authority in the Web. Journal of the American Society for Information Science and Technology, 53, 145-161.
Rieh, S.Y. & Belkin, N.J. (1998). Understanding judgment of information quality and cognitive authority in the WWW. Journal of the American Society for Information Science and Technology, 35, 279-289.
Roberts, L., Rankin, L., Moore, D., Plunkett, S., Washburn, D., & Wilch-Ringen, B. (2003). Looks good to me. Proceedings of CHI’03, Extended Abstracts on Human Factors in Computing Systems, 818-819.
Robinson, T.J. & Kaye, B.K. (2000). Using is believing: The influence of reliance on the credibility of online political information among politically interested Internet users. Journalism and Mass Communication Quarterly, 77, 865-879.
Self, C.S. (1996). Credibility. In M. Salwen & D. Stacks (Eds.), An Integrated Approach to Communication Theory and Research, 421-441.
Shamdasani, P.N., Stanaland, A., & Tan, J. (2001). Location, location, location: Insights for advertising placement on the Web. Journal of Advertising Research, 41, 7-21.
Slater, M.D. & Rouner, D. (1996). How message evaluation and source attributes may influence credibility assessment and belief change. Journalism and Mass Communication Quarterly, 73, 974-991.
Stanford, J., Tauber, E.R., Fogg, B.J., and Marable, L. (2002). Experts vs. online consumers: A comparative credibility study of health and finance Web sites. Consumer WebWatch Research Report. Available at: http://www.consumerwebwatch.org/news/report3_credibilityresearch/slicedbread_abstract.htm
Sundar, S. (1999). Exploring receivers’ criteria for perception of print and online news. Journalism and Mass Communication Quarterly, 76, 373-386.
Tate, M. & Alexander, J. (1996). Teaching critical evaluation skills for World Wide Web resources. Computers in Libraries, 16, 49-55.
Toms, E.G. & Taves, A.R. (2004). Measuring user perceptions of Web site reputation. Information Processing and Management, 40, 291-317.
Tseng, H. & Fogg, B.J. (1999). Credibility and computing technology. Communications of the ACM, 42(5), 39-44.
Wathen, C.N. & Burkell, J. (2002). Believe it or not: Factors influencing credibility on the Web. Journal of the American Society for Information Science and Technology, 53, 134-144.
Posted by BJ Fogg at August 12, 2004 03:43 PM