Persuasive Tech Examples
Technology is being designed to change what we think and do. This is at the core of the Persuasive Tech Lab’s research and interests. We believe mobile technology and social graphs, such as Facebook, will be the most powerful ways to influence people in the future because new technologies give us new ways to trigger behavior change. The resources on this page address using technology for persuasion.
Psychology of Facebook: the Power of Commenting BJ Fogg discusses the "secret sauce" of social media and Facebook in particular: commenting....View Details
Why is Facebook News Feed brilliant? It puts hot triggers in the path of motivated people. In this video, you will also see why some news feed content gets "liked", while others cause frustration....View Details
See examples of how hot triggers in YouTube videos gave one YouTube star more control over what his users watched and helped a charity fundraise $10,000 in one day....View Details
How did Twitter ever become so popular? This video answers this through the lens of the Fogg Behavior Model used by the Persuasive Technology Lab at Stanford....View Details