The Persuasive Tech Lab has developed resources based on our research and Dr. Fogg’s teaching and experience. We have created frameworks and theories that are about helping people understand and measure what matters. As teachers and trainers we want to put the tools and resources on this page in your hands.
Today the Persuasive Tech Lab works to create insight into how new tools -- including mobile and social technologies -- can help people form new habits in their lives. As part of this exploration, BJ Fogg taught a ne...View Details
Website Credibility These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this. Download the curriculum here. ...View Details