Mobile Persuasion

Mobile persuasion is important to understand. Our lab’s director, BJ Fogg, predicts that in 10-15 years mobile phones will be the primary platform for changing people’s attitudes and behaviors, surpassing the persuasive power of TV, radio, and the web — combined.

The resources on this page reflect the Persuasive Tech Lab’s research into how mobile phones can be platforms for persuasion – in health, commerce, activism, and more. Most of our efforts focus on mobile devices and how they can be used to change people’s health behaviors.

Related Resources

  • Resources: Texting4Health Conference

    A list of resources and projects was generated for the Texting 4 Health conference held at Stanford University and can be found on the Texting4Health website. View the website and list of resources....

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  • Slides: Mobile Health 2010 Conference

    Presenter Slides from Mobile Health 2010 These are presenter slides from the Mobile Health 2010 conference at Stanford. Co-hosted by the Persuasive Tech Lab, the CDC, and, the conference highlighted how tod...

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  • Book: Texting 4 Health

    Text Messaging for Healthy Behavior Promotion This book shows how text messaging on mobile phones can promote health. The 15 chapters are easy to read, written by experts involved in "Texting 4 Health" at Stanford Uni...

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  • Book: Mobile Persuasion

    20 Perspectives on the Future of Behavior Change The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet. This book presents 20 perspectives ...

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  • Paper: Self-Disclosure via Mobile Messaging

    Influence Strategies and Social Responses to Communication Technologies This paper presents a study that examines SRCT in the context of ubiquitous computing. Social responses to communication technologies theory (SRCT)...

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  • Resources: Mobile Persuasion Conference 2007

    Over 260 people came to Stanford University for the first Mobile Persuasion conference in 2007. Hosted by Stanford's Persuasive Technology Lab, this "sold out" event brought together innovators, designers, and researc...

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