Human Behavior

The Persuasive Tech Lab creates insight into how computing products can be designed to influence and change human behavior. Drawing on these insights, the lab’s director, BJ Fogg, has created a new model of human behavior change. The resources on this page address relate especially to that model and how they guide research and design.

Related Resources

  • Behavior Wizard

    The Behavior Wizard is a method for matching target behaviors with solutions for achieving those behaviors. It is a systematic way of thinking about behavior change. The Behavior Wizard expands the Behavior Grid and the ...

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  • Article: New Rules of Persuasion

    This article written for the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) summarizes how to design for persuasion using today’s tools. The world of persuasion has changed rapidly over...

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  • Video: BJ Fogg discusses Simplicity

    In this video BJ Fogg discusses the six resources in his model of simplicity. They include: time, money, physical effort, brain cycles, social deviance and non-routine. Simplicity is a function of the scarcest resource...

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  • Slides: What makes a website credible?

    Website Credibility These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this. Download the curriculum here....

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  • Paper: Motivating, Influencing, and Persuading Users

    This paper (part of "The human-computer interaction handbook: fundamentals, evolving technologies and emerging applications") introduces the concept of captology - the study of computers as persuasive technology. Downlo...

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