Design for Impact

The Persuasive Tech Lab studies and practices persuasive design. We have seen the lack of a well-defined process for designing persuasive technologies. The resources on this page aim to change that. They include best practices for developing digital experiences that influence people and other critical tools for understanding how to design for persuasion successfully.

Related Resources

  • Article: New Rules of Persuasion

    This article written for the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) summarizes how to design for persuasion using today’s tools. The world of persuasion has changed rapidly over t...

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  • Paper: Mass Interpersonal Persuasion

    A new form of persuasion emerged in 2007: I call it “mass interpersonal persuasion” (MIP). This phenomenon brings together the power of interpersonal persuasion with the reach of mass media. I believe this new wa...

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  • Video: BJ Fogg discusses Simplicity

    In this video BJ Fogg discusses the six resources in his model of simplicity. They include: time, money, physical effort, brain cycles, social deviance and non-routine. Simplicity is a function of the scarcest resource...

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  • Slides: What makes a website credible?

    Website Credibility These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this. Download the curriculum here....

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  • Behavior Wizard

    The Behavior Wizard is a method for matching target behaviors with solutions for achieving those behaviors. It is a systematic way of thinking about behavior change. The Behavior Wizard expands the Behavior Grid and the ...

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  • Paper: Motivating, Influencing, and Persuading Users

    This paper (part of "The human-computer interaction handbook: fundamentals, evolving technologies and emerging applications") introduces the concept of captology - the study of computers as persuasive technology. Downlo...

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  • Paper: The Behavior Chain for Online Participation

    How Successful Web Services Structure Persuasion Whether working as a social actor, a tool, or a medium, interactive technologies can change people’s attitudes and behaviors using influence strategies established by...

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