Invisible Resource

  • Teaching

    The Persuasive Tech Lab has developed resources based on our research and Dr. Fogg’s teaching and experience. We have created frameworks and theories that are about helping people understand and measure what matter...

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  • Persuasive Tech Examples

    Technology is being designed to change what we think and do. This is at the core of the Persuasive Tech Lab’s research and interests. We believe mobile technology and social graphs, such as Facebook, will be the mo...

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  • Human Behavior

    The Persuasive Tech Lab creates insight into how computing products can be designed to influence and change human behavior. Drawing on these insights, the lab’s director, BJ Fogg, has created a new model of human b...

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  • Mobile Persuasion

    Mobile persuasion is important to understand. Our lab’s director, BJ Fogg, predicts that in 10-15 years mobile phones will be the primary platform for changing people’s attitudes and behaviors, surpassing the...

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  • Design for Impact

    The Persuasive Tech Lab studies and practices persuasive design. We have seen the lack of a well-defined process for designing persuasive technologies. The resources on this page aim to change that. They include best pra...

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