Persuasive Online Video

Persuasive Online Video

Online video is a powerful way to persuade people. The 2008 elections in the U.S. gave a vivid demostration of how YouTube and similar sites could engage people with a persuasive message. In our lab we have studied the elements of persuasive video. Our work, which includes real-world interventions, has shown dramatic results. We expect this area to keep growing especially as we see the emergence of better tools for creating, distributing, and measuring online video.

To create insight on this topic, BJ Fogg organized a Stanford conference to bring experts together. He later created a new course called “Persuasive Online Video,” which was taught in Spring of 2009 with Enrique Allen.

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