Stanford captology students created over 150 short videos to demonstrate how captology works online. The clips at CaptologyTV showed how web services, such as LinkedIn and Facebook, are designed to motivate and persuade users. The videos we placed at CaptologyTV showed how persuasive technology works in popular web sites.

As we created CaptologyTV, we starting seeing patterns of persuasion in the examples. So we dug deeper and synthesized a framework for online persuasion. Our lab published a peer-reviewed paper that summarizes the patterns of persuasion used by virtually every successful Web 2.0 company. We call this process the “Behavior Chain.”

Please note that the CaptologyTV domain is no longer in use by the Persuasive Tech Lab.