Archived Projects

Over time the Persuasive Tech Lab has worked on many projects. We have selected several of our more popular, past projects to include in this section. These projects have completed or wound down and are no longer a main focus. You may still find some relevant resources related to these projects at the links below. *Please note we are no longer maintaining the websites associated with these projects and there may be outdated links and information.*

  • Persuasive Online Video

    Persuasive Online Video Online video is a powerful way to persuade people. The 2008 elections in the U.S. gave a vivid demostration of how YouTube and similar sites could engage people with a persuasive message. In our l...

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  • CaptologyTV

    Stanford captology students created over 150 short videos to demonstrate how captology works online. The clips at CaptologyTV show how web services, such as LinkedIn and Facebook, are designed to motivate and persuade us...

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  • Stanford Web Credibility Project

    While this research remains popular today, please note we are no longer maintaining all of the links in this project.   The Persuasive Tech Lab did early research on the factors that affect the credibility of websites. ...

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  • Persuasive Visual Stories for Small Screens

    Building on our previous research about computers using the power of narratives, we’re investigating how to tell visual stories in a way anyone can understand, regardless of language or literacy. But that’s n...

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