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Various groups at Stanford are involved in researching or designing
persuasive technologies. Below is a partial list, along with brief explanations.
Stanford
Persuasive Technology Lab
Housed at Stanford's Center for the Study of
Language and Information (CSLI), the Persuasive
Technology Lab investigates the theory, design, and analysis
of computers as persuasive technologies. The Lab also sponsors
specialized research groups in captology and collaborates with
industry partners.
Web
Credibility Team
Having conducted studies on Web credibility that include
more than 6,500 participants, this team understands what elements
lead people to believe things they find on the web. For more
information, see our Web credibility
site.
Education
and Technology
BJ Fogg teaches a graduate seminar on Persuasive Technology
and Education for Stanford's
Learning, Design & Technology Program. You can get an
idea of what this seminar covers by looking over the old website of a previous
class.
Captology
Courses
A captology class has been offered in Stanford's
Computer Science Department (CS377) since 1997. Some of
the class websites are still online, though these sites are
not maintained. The Winter
2003 course on captology is done, and projects from the Spring 2003 seminar on mobile persuasion continue as Lab projects. The next captology course will be in Spring 2004.
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