Mobile
Persuasion Project
We're researching how mobile devices, such as mobile phones
and PDAs, can be used to change people's behaviors and attitudes.
Narrative
and Computers
Our lab has received a grant to answer this question: How
can computers leverage the persuasive power of narratives?
We're addressing this question in new ways and finding new
answers.
Psychology
of Video Games
We're studying popular video games to understand what makes
them so motivating and compelling. This research is teaching
us how to make all types of interactive technologies more
motivating and compelling. (Note: Most students in the lab
spent a big part of their young lives playing video games.
Parents probably had no idea their kids were preparing for
future academic research at Stanford University.)
Operant
Conditioning Research
Reinforcement is a powerful technique for changing behavior
in dogs, dolphins, pigeons, and people. But what are the potentials
for computers that use principles of operant conditioning
(e.g., shaping, schedules of reinforcement)? A potentially
controversial area of research, we're creating prototypes
and running studies in this area.
Web
Credibility Studies
The Persuasive Technology Lab continues to study factors of
Web sites that affect credibility. See http://www.webcredibility.org/.
Stanford
Course for Spring 2004 (CS377)
In Spring 2004, BJ Fogg and others will conduct an
interaction design seminar, focusing on creating interactive
experiences that motivate and persuade people.
Education
& Persuasive Technology (Ed225x)
In Fall 2004, BJ Fogg will teach a graduate seminar
on how persuasive technology can be used in education. For
the most part, this course is for students in Stanford's
Learning, Design, and Technology Program.
