| We welcome research and design
collaborations that match our Lab's goals and abilities. Please contact BJ
Fogg for more details.
Since 1997, we've collaborated with the following organizations
on research and design projects:
Some
possible collaboration areas in the future
Persuasion through mobile devices
Mobile devices such as PDAs and mobile phones are becoming
increasingly common. How can this mobile technology be used
to change what people believe and what they do? Our lab's mobile
persuasion team researches and prototypes mobile devices that
influence people.
Narrative
and computers
Our lab has received a grant to answer this question: How can
computers leverage the persuasive power of narratives? We're
addressing this question in new ways and finding new answers.
Psychology
of video games
We're studying popular video games to understand what makes
them so motivating and compelling. This research is teaching
us how to make all types of interactive technologies more motivating
and compelling. (Note: Most students in the lab spent a big
part of their young lives playing video games. Their parents
probably had no idea their kids were preparing for future academic
research at Stanford University.)
Online credibility
What makes Web pages credible--or not? In this ongoing research
project, the Web credibility team is identifying and investigating
the variables that lead to perceptions of Web credibility. We're
also learning which Web sites today are the most credible.
Operant conditioning
Reinforcement is a powerful technique for changing behavior
in dogs, dolphins, pigeons, and people. But what are the potentials
for computers that use principles of operant conditioning (e.g.,
shaping, schedules of reinforcement)? A potentially controversial
area of research, we're creating prototypes and running studies
to find answers. | 
